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Copy & sales101k · #414

email-marketing

Has your agent create a product launch email. Includes an image, headline, body copy, and call-to-action button.

What it does

Creates an HTML marketing email for a product launch. It includes a masthead, hero image, headline, body copy, a call-to-action button, and product specs, all arranged in a single, centered column.

When to use it

  • ✓When you need an email to announce a new product.
  • ✓To send out a newsletter with a specific design.
  • ✓If the request mentions 'email template' or 'MJML'.

Example of what to ask your AI

“Create a marketing email for the launch of the new 'AeroGlide' running shoe, highlighting its max cushioning.”

Want more? Open the sections below.

How to use

The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.

Skill link

https://github.com/nexu-io/open-design/blob/main/design-templates/email-marketing/SKILL.md

Ready-to-paste message

Use this skill to help me: https://github.com/nexu-io/open-design/blob/main/design-templates/email-marketing/SKILL.md Read the SKILL.md file at that link and follow its instructions for my task.
How it works

The AI arranges email elements in a specific order: a header with a logo, a large product image, a catchy headline, a description, a main button, and a specs section. Everything is formatted in HTML to display correctly across email clients.

Installation

Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.

In the terminal (Claude Code, Codex, Cursor), in your project folder:

npx skills add nexu-io/open-design --skill email-marketing

Or download just the file:

curl -L https://raw.githubusercontent.com/nexu-io/open-design/main/design-templates/email-marketing/SKILL.md -o SKILL.md
Technical content (original SKILL.md)

Original text by the author, straight from GitHub.

Email Marketing Skill

Produce a single HTML email — centered, single column, no chrome around the email body. Treat it like a marketing artifact: one big idea, one CTA.

Workflow

  1. Read the active DESIGN.md (injected above). Email leans on the display font more than any other surface — pick the loudest type token in the DS for the headline lockup.
  2. Pick the brand + product from the brief. Generate a real wordmark, a real product name, and one real benefit sentence — no placeholders.
  3. Layout, in order, all centered inside a 600–680px column on a tinted page background (so the email body looks like an email, not the page):
    • Masthead — wordmark on the left + 3 short nav links (SHOP, JOURNAL, MEMBERS) on the right. Thin underline.
    • Hero block — a 16:9 product image placeholder. Use a DS-tinted gradient or a stylized SVG silhouette of the product (shoe, bottle, headphones, whatever the brief implies). Add a tiny brand stamp on the top-left and a colorway tag on the bottom-left.
    • Eyebrow — small caps, accent color, separated by · characters (e.g. "NEW · MAX-CUSHION TRAINER · EMBER FLARE").
    • Headline lockup — 2–3 line headline using the display font, all caps, extra-tight tracking. Apply a slight skew (transform: skew(-6deg)) on one accent word to give it a sporty parallelogram feel.
    • Body — 2–3 sentence paragraph, left-aligned, body font.
    • Primary CTA — solid pill or block button. One only.
    • Specs grid — 2×2 grid of (big number + unit + label) callouts using the display font for the numbers.
    • Footer — wordmark, address line, unsubscribe + view-in-browser links.
  4. Write a single HTML document:
    • <!doctype html> through </html>, CSS inline.
    • Center the column with margin: 0 auto. Set body { background: <tint> } so the email-on-page metaphor reads.
    • No external images — use inline SVG or DS-tinted gradient blocks for the product photo.
    • data-od-id on the masthead, hero, headline, CTA, specs.
  5. Self-check:
    • Email reads top to bottom in 8–10 seconds.
    • One CTA. Accent appears at most twice (eyebrow + CTA, or headline word).
    • Looks legible on a 480px window (column reflows, type drops one step).

Output contract

Emit between <artifact> tags:

<artifact identifier="email-slug" type="text/html" title="Email — Subject Line">
<!doctype html>
<html>...</html>
</artifact>

One sentence before the artifact, nothing after.

FAQ

What is 'HTML'?

HTML is the language used to build web pages and emails, defining where to place text, images, and buttons.

What is a 'CTA'?

CTA stands for 'Call To Action,' which is a button or link that encourages users to do something, like 'Shop Now' or 'Learn More'.

Why is the email 'single column'?

Single-column emails are easier to read on mobile devices and ensure the main design isn't broken.

Details

Original description by the author

A brand product-launch email — masthead with wordmark, hero image block, headline lockup with skewed-italic accent, body copy, primary CTA, and a specifications grid. Pure HTML email layout (centered single column, table fallback). Use when the brief asks for an "email", "newsletter blast", "MJML", "product launch email", or "email template".

repo: nexu-io/open-design

Popularity

GitHub stars
101k
Ranking position
#414
License
Apache-2.0
Updated
10/16/2026

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