marketing-psychology
Applies principles of psychology and behavioral science to copy and designs. It helps make communication more persuasive and effective.
What it does
This tool uses principles from psychology and behavioral science to improve your copy and designs. It helps make your hooks more engaging, frame your ideas clearly, and present pricing more effectively.
When to use it
- ✓When you want your advertisement to grab more attention.
- ✓When deciding how to present the price of a product or service.
- ✓To make your marketing message more persuasive.
Example of what to ask your AI
“Help me write a more compelling headline for my new online course using psychology principles.”
Want more? Open the sections below.
How to use
The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.
Skill link
Ready-to-paste message
How it works
The AI analyzes your text or design idea and applies concepts like mental triggers and cognitive biases. It suggests changes to make your communication more impactful and influential.
Installation
Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.
In the terminal (Claude Code, Codex, Cursor), in your project folder:
npx skills add nexu-io/open-design --skill marketing-psychologyOr download just the file:
curl -L https://raw.githubusercontent.com/nexu-io/open-design/main/skills/marketing-psychology/SKILL.md -o SKILL.mdTechnical content (original SKILL.md)
Original text by the author, straight from GitHub.
marketing-psychology
Curated from Corey Haines.
What it does
Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
Source
- Upstream: https://github.com/coreyhaines31/marketingskills
- Category:
marketing-creative
How to use
This catalogue entry advertises the skill in OpenDesign so the agent discovers it during planning. To run the full upstream workflow with its original assets, scripts, and references, install the upstream bundle into your active agent's skills directory:
# Inspect the upstream README for exact paths
open https://github.com/coreyhaines31/marketingskills
Then ask the agent to invoke this skill by name (marketing-psychology) or with
one of the trigger phrases listed in this skill's frontmatter.
FAQ
What are 'psychological principles' in this context?
These are ideas about how people think and make decisions, like the tendency to want what's scarce or the importance of how information is presented.
Will this completely change my text?
Not necessarily. The tool suggests improvements focused on making your message more effective without altering your original idea.
Do I need to understand psychology to use it?
No. The tool applies the principles for you, making it easier to enhance your marketing communication.
Details
Original description by the author
Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
repo: nexu-io/open-design
Popularity
- GitHub stars
- 101k
- Ranking position
- #739
- License
- Apache-2.0
- Updated
- 10/16/2026
Comments
- …
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