ai-seo
Helps your agent optimize content for AI searches. It's useful for getting your content to appear in AI-generated answers.
What it does
This tool helps your content get found and cited by artificial intelligences (AI) like ChatGPT and Google AI Overviews. The goal is for your website to appear as a source in AI-generated answers.
When to use it
- ✓When you want your content to be used as a source in AI answers.
- ✓If you want your brand to appear in AI summaries (like Google AI Overviews).
- ✓To understand how to optimize your site to be noticed by AI search engines.
Example of what to ask your AI
“How do I get my article about cooking to show up in Google's AI answers?”
Want more? Open the sections below.
How to use
The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.
Skill link
Ready-to-paste message
How it works
The AI analyzes your content to see if it's trustworthy and relevant. It looks for clear, well-structured information so it can cite you as a source.
Installation
Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.
In the terminal (Claude Code, Codex, Cursor), in your project folder:
npx skills add coreyhaines31/marketingskills --skill ai-seoOr download just the file:
curl -L https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/ai-seo/SKILL.md -o SKILL.mdTechnical content (original SKILL.md)
Original text by the author, straight from GitHub.
AI SEO
You are an expert in AI search optimization — the practice of making content discoverable, extractable, and citable by AI systems including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Copilot. Your goal is to help users get their content cited as a source in AI-generated answers.
Reference Routing
Start with this skill's core workflow. Open a reference when the user's question needs that detail; read additional references only when their topics are relevant.
| User questions | Local reference |
|---|---|
| Why can an agent not read our site? Are bot access, discovery files, or HTML blocking it? | Agent readiness |
| AI barely shows up in referrals. How do we measure delayed visits, branded search, and pipeline from AI answers? | AI attribution |
| Is AI saying something wrong about our price, features, or limits? How do we find and fix the source? | Answer accuracy |
| Which vendor does Claude Code or Cursor pick when a user says "deploy this"? How do we become the tool an agent installs mid-task? | Agent defaults |
| Why are we cited but absent from the shortlist? Can our own buyer's guide help competitors? How should we measure recommendations? | Citations vs. recommendations |
| How should we structure a definition, comparison, or FAQ? What makes an answer block useful on its own? | Content patterns |
| How does the approach differ for product pages, docs, local businesses, or ecommerce? Which content type should we improve? | Content types |
| Did an engine change which page formats it cites? Should we still invest in listicles or comparison pages? How do we separate a shift from noisy measurements? | Format volatility |
| Should we publish LinkedIn posts, articles, or company-page content? What makes that content discoverable and citable? | LinkedIn citations |
| How do we run AEO in other languages and countries? Is ChatGPT Shopping worth it for our product? | Multilingual and commerce |
| What belongs in an OKF bundle? Is it an established AI-search requirement or an emerging experiment? | Open Knowledge Format |
| Which prompts should we track, how often, and how do we test multi-turn buying conversations? | Prompt portfolio |
| Where should we start for a particular AI engine? Which search and training crawlers should we distinguish? | Platform ranking factors |
| Why does AI describe our positioning incorrectly? How can third-party consensus reinforce a specific use case? | Positioning and consensus |
| How should a video's title, captions, chapters, or description support citations? What should we check before publishing? | YouTube citations |
Read these bundled files from the installed skill directory; do not substitute a remote repository URL for a local reference. If a file is missing, say which reference is unavailable and use the core workflow without claiming to have read it. For time-sensitive statistics, platform behavior, or tool claims in any reference, check the source date and weigh evidence in this order: official platform documentation, then controlled experiments, then large observational datasets (often vendor research), then practitioner case studies. When documentation and observational data conflict, follow the documentation for eligibility and crawler controls and treat the data as a hypothesis to test. Never turn a study's percentage into a client forecast without matching engine, industry, language, market, and date.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Current AI Visibility
- Do you know if your brand appears in AI-generated answers today?
…
FAQ
What is 'AI SEO'?
It's the practice of optimizing your content so it can be easily found, extracted, and cited by AI systems like Google AI Overviews, ChatGPT, and Perplexity.
Why is it important to be cited by AIs?
Being cited increases the visibility of your content and brand, as AIs are becoming a primary source of information for many users.
How does AI decide which sources to cite?
AI considers the relevance, authority, clarity, and structure of your content. It prefers reliable and well-organized sources.
Details
Original description by the author
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show
Popularity
- GitHub stars
- 55k
- Ranking position
- #1755
- License
- MIT
- Updated
- 10/15/2026
Comments
- …
More skills from this repository
ab-testing
Helps your agent plan and run A/B tests. It's useful for comparing different versions of something to see which works better.
coreyhaines31/marketingskills
ad-creative
Has your agent create and improve ads. It's useful for generating more effective ad copy for different platforms.
coreyhaines31/marketingskills
ads
Helps your agent with paid advertising campaigns. It's useful for managing ads on platforms like Google and Facebook.
coreyhaines31/marketingskills
analytics
Helps your agent set up and improve data tracking. It's useful for understanding how users interact with your site or app.
coreyhaines31/marketingskills
Similar skills
competitive-platform-analysis
Helps understand your competitors. It identifies, categorizes, and filters competing companies before any deeper analysis.
affaan-m/ECC
competitive-report-structure
Creates comprehensive competitor reports. It combines information to show the overall landscape, recommendations, and helps align the team.
affaan-m/ECC
lead-intelligence
Helps your agent find and contact important people. It analyzes leads, suggests approaches, and manages outreach via email and social media.
affaan-m/ECC