brand-guidelines
Has your agent apply Anthropic's brand colors and visual style to materials. It's useful for maintaining the company's visual identity across projects.
What it does
This tool applies Anthropic's official brand colors and fonts to any material that needs to have the company's look and feel. It ensures the visual appearance adheres to brand guidelines.
When to use it
- ✓When you need to create a document using Anthropic's colors.
- ✓When formatting text to follow a specific visual standard.
- ✓To ensure the company's visual identity is maintained in presentations.
Example of what to ask your AI
“Apply the Anthropic brand colors and fonts to this text.”
Want more? Open the sections below.
How to use
The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.
Skill link
Ready-to-paste message
How it works
The tool uses the colors and fonts defined by Anthropic. It selects the right fonts for headings and body text, and uses brand colors for shapes and visual elements, ensuring everything has the correct visual identity.
Installation
Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.
In the terminal (Claude Code, Codex, Cursor), in your project folder:
npx skills add anthropics/skills --skill brand-guidelinesOr download just the file:
curl -L https://raw.githubusercontent.com/anthropics/skills/main/skills/brand-guidelines/SKILL.md -o SKILL.mdTechnical content (original SKILL.md)
Original text by the author, straight from GitHub.
Anthropic Brand Styling
Overview
To access Anthropic's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Brand Guidelines
Colors
Main Colors:
- Dark:
#141413- Primary text and dark backgrounds - Light:
#faf9f5- Light backgrounds and text on dark - Mid Gray:
#b0aea5- Secondary elements - Light Gray:
#e8e6dc- Subtle backgrounds
Accent Colors:
- Orange:
#d97757- Primary accent - Blue:
#6a9bcc- Secondary accent - Green:
#788c5d- Tertiary accent
Typography
- Headings: Poppins (with Arial fallback)
- Body Text: Lora (with Georgia fallback)
- Note: Fonts should be pre-installed in your environment for best results
Features
Smart Font Application
- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems
Text Styling
- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting
Shape and Accent Colors
- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand
Technical Details
Font Management
- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment
Color Application
- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems
FAQ
Do I need to install anything to use the fonts?
No, the tool tries to use fonts already on your computer. If they are not available, it uses similar fonts (Arial or Georgia) so everything remains readable.
How are the colors applied?
The tool uses exact color codes to ensure Anthropic's colors are applied correctly. It also chooses accent colors (orange, blue, or green) for shapes and other visual elements.
What happens if the fonts are not installed?
If the Poppins or Lora fonts are not on your system, the tool will use fallback fonts like Arial for headings and Georgia for body text, maintaining readability.
Details
Original description by the author
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
repo: anthropics/skills
Popularity
- GitHub stars
- 181k
- Ranking position
- #316
- License
- —
- Updated
- 10/9/2026
Comments
- …
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