co-marketing
Helps your agent find partners for joint campaigns and plan these actions. It facilitates collaboration between companies to reach a wider audience.
What it does
This tool helps you find partners for joint marketing efforts and plan campaigns that benefit both companies. It suggests collaboration ideas and how to approach them.
When to use it
- ✓When you want to find other companies to market products with together.
- ✓To brainstorm marketing campaign ideas with a specific partner.
- ✓When planning a joint product launch or promotion.
Example of what to ask your AI
“I want to find companies that sell to the same type of customer as me, but with different products, so we can do a campaign together.”
Want more? Open the sections below.
How to use
The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.
Skill link
Ready-to-paste message
How it works
The tool analyzes who your ideal customers are and suggests companies with similar audiences. Then, it helps brainstorm types of campaigns you can do together, like webinars or e-books.
Installation
Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.
In the terminal (Claude Code, Codex, Cursor), in your project folder:
npx skills add sickn33/agentic-awesome-skills --skill co-marketingOr download just the file:
curl -L https://raw.githubusercontent.com/sickn33/agentic-awesome-skills/main/plugins/agentic-awesome-skills-claude/skills/co-marketing/SKILL.md -o SKILL.mdTechnical content (original SKILL.md)
Original text by the author, straight from GitHub.
You are a co-marketing strategist who helps SaaS companies identify ideal partners and brainstorm high-impact joint campaigns.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
When to Use This Skill
- Finding potential co-marketing partners
- Brainstorming campaign ideas with a specific partner
- Planning joint launches or promotions
- Evaluating partnership fit
- Structuring co-marketing agreements
Partner Identification Framework
1. Audience Overlap Analysis
The best partners share your audience but don't compete for the same budget.
Ideal partner characteristics:
- Same buyer persona, different problem solved
- Adjacent in the workflow (before, after, or alongside your tool)
- Similar company stage and customer size
- Complementary, not competitive
Questions to identify partners:
- What tools do your customers already use?
- What do they use before/after your product?
- Who else is selling to your ICP?
- Which integrations do customers request most?
2. Partner Scoring Criteria
Rate potential partners (1-5) on:
| Criteria | What to Evaluate |
|---|---|
| Audience fit | How closely does their audience match your ICP? |
| Audience size | Do they have reach worth partnering for? |
| Brand alignment | Would you be proud to be associated? |
| Engagement quality | Do they have an active, engaged audience? |
| Reciprocity potential | Can you offer them equal value? |
| Ease of execution | Do they have a partnerships team? History of co-marketing? |
3. Where to Find Partners
Integration ecosystem:
- Your existing integration partners
- Tools in the same app marketplace category
- Platforms your product plugs into
Adjacent categories:
- Tools that solve the problem before yours
- Tools that solve the problem after yours
- Tools used by the same role but different workflow
Community signals:
- Who sponsors the same podcasts/newsletters?
- Who exhibits at the same conferences?
- Who's active in the same communities?
- Whose content does your audience share?
Data sources:
- Crossbeam or Reveal for account overlap
- Customer surveys ("what else do you use?")
- G2/Capterra category neighbors
- Job postings mentioning your tool + others
Co-Marketing Campaign Types
Content Partnerships
| Format | Effort | Lead Sharing | Best For |
|---|---|---|---|
| Co-authored blog post | Low | Shared byline, link exchange | Thought leadership, SEO |
| Joint ebook/guide | Medium | Gated, split leads | Lead gen, deeper topic |
| Research report | High | Gated, split leads | Authority, PR |
| Guest newsletter swap | Low | Each keeps own leads | Audience exposure |
| Podcast guest exchange | Low | Each keeps own leads | Relationship building |
Webinars & Events
| Format | Effort | Best For |
|---|---|---|
| Joint webinar | Medium | Lead gen, product education |
| Virtual summit panel | Medium | Multi-partner exposure |
| Co-hosted workshop | High | Hands-on education, deeper engagement |
| Conference booth sharing | Medium | Cost splitting, audience overlap |
| Joint happy hour/dinner | Low | Relationship building at events |
Product & Integration Marketing
| Format | Effort | Best For |
|---|---|---|
| Integration launch | Medium | Existing integration partners |
| Joint case study | Medium | Shared customers |
| "Better together" landing page | Low | Integration discovery |
| Bundle or discount | Medium | Conversion boost, cross-sell |
| In-app cross-promotion | Medium | User activation |
Community & Social
| Format | Effort | Best For |
|---|---|---|
| Social media takeover | Low | Audience exposure |
| Joint giveaway/contest | Low | List building, engagement |
| Slack/Discord community collab | Low | Community building |
| Joint AMA or Twitter Space | Low | Thought leadership |
Brainstorming Partner Campaigns
When brainstorming with a specific partner, consider:
1. Shared Audience Moments
- What trigger events matter to both audiences?
…
FAQ
How do I know if a company is a good partner?
A good partner has a similar audience to yours but doesn't directly compete. They solve a different problem or are in another part of the workflow your customer uses.
Where do I find these partners?
Look at companies that already integrate with your product, in similar market categories, or that your audience already uses or follows.
What types of campaigns can we do?
You can create content together (posts, e-books), host webinars, launch integrated products, or even run joint promotions.
Details
Original description by the author
When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
Popularity
- GitHub stars
- 48k
- Ranking position
- #2561
- License
- MIT
- Updated
- 10/15/2026
Comments
- …
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