Content Creator

Draft and review audience-specific content using supplied brand examples, local text diagnostics, and adaptable channel templates.

When to Use

Use this skill when writing blog posts, creating social media content, establishing brand voice, optimizing content for SEO, or planning content calendars.

Keywords

content creation, blog posts, SEO, brand voice, social media, content calendar, marketing content, content strategy, content marketing, brand consistency, content optimization, social media marketing, content planning, blog writing, content frameworks, brand guidelines, social media strategy

Inputs and boundaries

Obtain the audience, purpose, approved claims and sources, brand examples, channel, and desired next action. Reuse supplied constraints; do not invent audience research. Python 3 is sufficient for the optional local scripts. Run the examples from this skill directory with a permitted UTF-8 input below the working directory (maximum 1 MiB); paths elsewhere are rejected. The scripts read that file and print diagnostics, without calling an analytics service or editing it. Review any private text before sharing the output. Drafting does not authorize scheduling, sending or publication.

Quick Start

For Brand Voice Development

1. Run scripts/brand_voice_analyzer.py on existing content to record rough lexical features
2. Review references/brand_guidelines.md to select voice attributes
3. Apply chosen voice consistently across all content

For Blog Content Creation

1. Choose template from references/content_frameworks.md
2. Research keywords for topic
3. Write content following template structure
4. Run scripts/seo_optimizer.py [file] [primary-keyword] to optimize
5. Review suggestions against the audience and actual page before publishing

For Social Media Content

1. Review platform best practices in references/social_media_optimization.md
2. Use appropriate template from references/content_frameworks.md
3. Optimize based on platform-specific guidelines
4. Schedule using assets/content_calendar_template.md

Core Workflows

Establishing Brand Voice (First Time Setup)

When creating content for a new brand or client:

1. Analyze Existing Content (if available)

   python scripts/brand_voice_analyzer.py existing_content.txt
   

2. Define Voice Attributes

   • Review brand personality archetypes in references/brand_guidelines.md
   • Select primary and secondary archetypes
   • Choose 3-5 tone attributes
   • Document in brand guidelines

3. Create Voice Sample

   • Write 3 sample pieces in chosen voice
   • Compare samples manually with approved examples; use the analyzer only for lexical clues
   • Refine based on results

Creating SEO-Optimized Blog Posts

1. Keyword Research

   • Identify the reader question and relevant search intent from actual research
   • Record related questions that the piece needs to answer
   • Do not invent search volumes or treat word frequency as semantic research

2. Content Structure

   • Use blog template from references/content_frameworks.md
   • Use a descriptive title and headings; use the reader's terminology naturally
   • Use enough detail to answer the question; there is no universal SEO word count

3. Optimization Check

   python scripts/seo_optimizer.py blog_post.md "primary keyword" "secondary,keywords,list"
   

4. Apply SEO Recommendations

   • Remove repetition that hurts clarity; do not target a keyword-density percentage
   • Ensure proper heading structure
   • Add internal and external links
   • Optimize meta description

Social Media Content Creation

1. Platform Selection

   • Identify primary platforms based on audience
   • Review platform-specific guidelines in references/social_media_optimization.md

2. Content Adaptation

   • Start with blog post or core message
   • Use repurposing matrix from references/content_frameworks.md
   • Adapt for each platform following templates

3. Optimization Checklist

   • Platform-appropriate length
   • Audience-informed posting time to test
   • Correct image dimensions
   • Platform-specific hashtags
   • Engagement elements (polls, questions)

Content Calendar Planning

1. Monthly Planning

   • Copy assets/content_calendar_template.md
   • Set monthly goals and KPIs
   • Identify key campaigns/themes

2. Weekly Distribution

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