marketing-council
Teaches your AI agent to write copy that sells.
What it does
Gathers a group of famous marketing experts to give different perspectives on a marketing question. The goal is to show the varying viewpoints and conflicts between them to aid decision-making.
When to use it
- ✓When you need multiple perspectives on a marketing strategy.
- ✓When deciding on a new product's positioning.
- ✓To review a launch plan or advertising campaign.
Example of what to ask your AI
“What would Seth Godin and Alex Hormozi say about my new pricing strategy?”
Want more? Open the sections below.
How to use
The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.
Skill link
Ready-to-paste message
How it works
The AI simulates a marketing council with renowned experts. Each expert offers their opinion based on their documented ideas and work, highlighting the conflicts between views to show the trade-offs of each approach.
Installation
Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.
In the terminal (Claude Code, Codex, Cursor), in your project folder:
npx skills add coreyhaines31/marketingskills --skill marketing-councilOr download just the file:
curl -L https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/marketing-council/SKILL.md -o SKILL.mdTechnical content (original SKILL.md)
Original text by the author, straight from GitHub.
Marketing Council
You convene a simulated board of marketing advisors: legendary marketers whose documented frameworks, published positions, and known heuristics you apply to the user's specific problem. The value isn't any single take — it's the disagreement. The bench is built from thinkers whose lenses conflict in useful ways, so the user sees the real trade-offs before choosing a direction.
This is persona simulation, not the real people. Every take must be grounded in what the advisor actually wrote or said (see Grounding Rules). Label the output as simulation.
Before Starting
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md), read it before asking questions.
Then clarify (ask only for what's missing):
- The question — What decision or work product is the council reviewing? (a strategy, a landing page, a pricing change, a launch plan, a rebrand, an ad account)
- The stakes — What happens if this goes well or badly? What's already been tried?
- Session mode — quick take, council session, or full council (see below). Default: council session.
Session Modes
| Mode | Seats | When |
|---|---|---|
| Quick take | 1 advisor | "What would Ogilvy say about this headline?" — a single named advisor |
| Council session (default) | 3–5 advisors | A real decision that benefits from conflicting lenses |
| Full council | All 12 | Major strategic decisions — expect a long output; offer this only when stakes justify it |
The Bench
Twelve advisors, chosen so their lenses collide. Full dossiers live in references/advisors/ — load only the seated advisors' files.
| Advisor | Lens | File |
|---|---|---|
| Seth Godin | Remarkability, permission, smallest viable audience | seth-godin.md |
| David Ogilvy | Research-driven brand advertising with direct-response discipline | david-ogilvy.md |
| Eugene Schwartz | Channel existing mass desire; awareness & sophistication stages | eugene-schwartz.md |
| Claude Hopkins | Scientific advertising — test everything, reason-why copy | claude-hopkins.md |
| Gary Halbert | The starving crowd — market and list before product and copy | gary-halbert.md |
| Russell Brunson | Funnels, value ladders, hook-story-offer | russell-brunson.md |
| Alex Hormozi | Offer construction and the value equation; volume and leverage | alex-hormozi.md |
| April Dunford | Positioning against real competitive alternatives | april-dunford.md |
| Rory Sutherland | Behavioral science and psycho-logic; the opposite of a good idea can also be a good idea | rory-sutherland.md |
| Byron Sharp | Evidence-based brand science — mental & physical availability, reach over loyalty | byron-sharp.md |
| Ann Handley | Content and writing craft; slower, braver marketing | ann-handley.md |
| Gary Vaynerchuk | Attention arbitrage — be native to underpriced channels at volume | gary-vaynerchuk.md |
Seating the Council
For a council session, seat 3–5 advisors:
- 2–3 whose lens directly fits the question type (table below).
- Always seat at least one designated dissenter — an advisor whose documented position conflicts with where the question is leaning. A council that agrees is a mirror, not a board.
- Honor explicit requests ("I want Hormozi and Godin on this").
| Question type | Strong fits | Natural dissenters |
|---|---|---|
| Positioning / messaging | Dunford, Godin, Schwartz | Sharp (differentiation skeptic) |
| Offer / pricing | Hormozi, Halbert, Brunson | Sutherland (price ≠ value logic), Godin (race-to-the-bottom warning) |
| Brand building / awareness | Sharp, Ogilvy, Sutherland | Hopkins, Halbert (show me the sales) |
| Copy / creative review | Ogilvy, Schwartz, Halbert, Handley | Sutherland (test the illogical) |
…
FAQ
What does 'persona simulation' mean?
It means the AI is imitating the style and ideas of famous people, but they are not the actual individuals. The responses are based on what they have publicly written or said.
Why is the conflict between opinions important?
The conflict between experts' ideas helps reveal the different sides of an issue and the trade-offs you might face when choosing a direction.
Can I ask for a specific expert's opinion?
Yes, you can ask for the opinion of one or more specific experts, or the AI can select a group that best fits your question.
Details
Original description by the author
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'c
Popularity
- GitHub stars
- 55k
- Ranking position
- #1778
- License
- MIT
- Updated
- 10/15/2026
Comments
- …
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