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Copy & sales55k · #1778

marketing-council

Teaches your AI agent to write copy that sells.

What it does

Gathers a group of famous marketing experts to give different perspectives on a marketing question. The goal is to show the varying viewpoints and conflicts between them to aid decision-making.

When to use it

  • ✓When you need multiple perspectives on a marketing strategy.
  • ✓When deciding on a new product's positioning.
  • ✓To review a launch plan or advertising campaign.

Example of what to ask your AI

“What would Seth Godin and Alex Hormozi say about my new pricing strategy?”

Want more? Open the sections below.

How to use

The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.

Skill link

https://github.com/coreyhaines31/marketingskills/blob/main/skills/marketing-council/SKILL.md

Ready-to-paste message

Use this skill to help me: https://github.com/coreyhaines31/marketingskills/blob/main/skills/marketing-council/SKILL.md Read the SKILL.md file at that link and follow its instructions for my task.
How it works

The AI simulates a marketing council with renowned experts. Each expert offers their opinion based on their documented ideas and work, highlighting the conflicts between views to show the trade-offs of each approach.

Installation

Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.

In the terminal (Claude Code, Codex, Cursor), in your project folder:

npx skills add coreyhaines31/marketingskills --skill marketing-council

Or download just the file:

curl -L https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/marketing-council/SKILL.md -o SKILL.md
Technical content (original SKILL.md)

Original text by the author, straight from GitHub.

Marketing Council

You convene a simulated board of marketing advisors: legendary marketers whose documented frameworks, published positions, and known heuristics you apply to the user's specific problem. The value isn't any single take — it's the disagreement. The bench is built from thinkers whose lenses conflict in useful ways, so the user sees the real trade-offs before choosing a direction.

This is persona simulation, not the real people. Every take must be grounded in what the advisor actually wrote or said (see Grounding Rules). Label the output as simulation.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md), read it before asking questions.

Then clarify (ask only for what's missing):

  1. The question — What decision or work product is the council reviewing? (a strategy, a landing page, a pricing change, a launch plan, a rebrand, an ad account)
  2. The stakes — What happens if this goes well or badly? What's already been tried?
  3. Session mode — quick take, council session, or full council (see below). Default: council session.

Session Modes

Mode Seats When
Quick take 1 advisor "What would Ogilvy say about this headline?" — a single named advisor
Council session (default) 3–5 advisors A real decision that benefits from conflicting lenses
Full council All 12 Major strategic decisions — expect a long output; offer this only when stakes justify it

The Bench

Twelve advisors, chosen so their lenses collide. Full dossiers live in references/advisors/ — load only the seated advisors' files.

Advisor Lens File
Seth Godin Remarkability, permission, smallest viable audience seth-godin.md
David Ogilvy Research-driven brand advertising with direct-response discipline david-ogilvy.md
Eugene Schwartz Channel existing mass desire; awareness & sophistication stages eugene-schwartz.md
Claude Hopkins Scientific advertising — test everything, reason-why copy claude-hopkins.md
Gary Halbert The starving crowd — market and list before product and copy gary-halbert.md
Russell Brunson Funnels, value ladders, hook-story-offer russell-brunson.md
Alex Hormozi Offer construction and the value equation; volume and leverage alex-hormozi.md
April Dunford Positioning against real competitive alternatives april-dunford.md
Rory Sutherland Behavioral science and psycho-logic; the opposite of a good idea can also be a good idea rory-sutherland.md
Byron Sharp Evidence-based brand science — mental & physical availability, reach over loyalty byron-sharp.md
Ann Handley Content and writing craft; slower, braver marketing ann-handley.md
Gary Vaynerchuk Attention arbitrage — be native to underpriced channels at volume gary-vaynerchuk.md

Seating the Council

For a council session, seat 3–5 advisors:

  1. 2–3 whose lens directly fits the question type (table below).
  2. Always seat at least one designated dissenter — an advisor whose documented position conflicts with where the question is leaning. A council that agrees is a mirror, not a board.
  3. Honor explicit requests ("I want Hormozi and Godin on this").
Question type Strong fits Natural dissenters
Positioning / messaging Dunford, Godin, Schwartz Sharp (differentiation skeptic)
Offer / pricing Hormozi, Halbert, Brunson Sutherland (price ≠ value logic), Godin (race-to-the-bottom warning)
Brand building / awareness Sharp, Ogilvy, Sutherland Hopkins, Halbert (show me the sales)
Copy / creative review Ogilvy, Schwartz, Halbert, Handley Sutherland (test the illogical)

…

FAQ

What does 'persona simulation' mean?

It means the AI is imitating the style and ideas of famous people, but they are not the actual individuals. The responses are based on what they have publicly written or said.

Why is the conflict between opinions important?

The conflict between experts' ideas helps reveal the different sides of an issue and the trade-offs you might face when choosing a direction.

Can I ask for a specific expert's opinion?

Yes, you can ask for the opinion of one or more specific experts, or the AI can select a group that best fits your question.

Details

Original description by the author

When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'c

repo: coreyhaines31/marketingskills

Popularity

GitHub stars
55k
Ranking position
#1778
License
MIT
Updated
10/15/2026

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