Supporting material availability

This catalog copy contains the inline guidance below, but does not include the following supporting paths. They are external prerequisites, not bundled files:

• ../../references/free-design-resource-map.md
• ../../references/print-brand-kit-specs.md
• ../../references/backlink-directory-master-list.md

Obtain the required material from the declared upstream source, or from a user-provided installation of that source. Resolve each path relative to that installation, inspect its contents, and verify any applicable license and execution prerequisites. Do not run a command or claim a referenced procedure was followed until its required file exists. Do not fabricate the missing scripts or treat an unrelated file with the same name as equivalent. Independent steps fully documented here can proceed within the user’s authorized scope; report any dependent step as unavailable.

Brand & Growth System Builder

Router for 13 brand and growth modules: the design theme, the logo and image library, the print brand kit, the business website, the Google Business Profile, the backlink and citation directories, the email templates, the presentation deck, the social channels, the professional code of conduct, the observability and cloud plan, and the free design resource map.

The 13 modules are published flat, as siblings at skills/<slug>/. This pack is a router and a catalog and holds no modules of its own; it only places a request on the dependency order and names the module to load.

It works out what the business actually needs, then hands off to the one module skill that matches. It never builds anything itself.

Overview

A small business does not need 13 brand systems. It needs the two or three that make someone pick it: a theme it can build against, a profile Google can rank, and one asset set it does not re-make every month. This skill identifies the intent, asks only what is still missing one question at a time, stops as soon as the answers stop changing the route, then recommends two or three modules and waits for the user to pick.

Each module skill then runs the same contract: context first, a recommendation, and artifacts only on request. This skill never emits a schema, a CSV, a token file or a Notion template.

When to Use This Skill

• "Set up our branding and website"
• "I need a Google Business Profile that ranks"
• "Where do I list my business for backlinks?"
• "Design a logo, letterhead and visiting card"
• "Set up our Facebook, LinkedIn and TikTok"
• "I need a code of conduct and email templates"
• "Plan our cloud spend and monitoring"

Do not use it when the user has already named one specific asset and just wants it - go straight to that module skill.

How It Works

Follow the shared execution contract. The module-specific rules below define only domain fields, decisions, calculations, and safety constraints.

Step 1 - Identify intent

Read the request and pick the intent before asking anything.

• "set up" / "build" / "create" -> artifacts wanted; go to Step 2.
• "review" / "is this right" / "audit" -> a check, not a build; answer from what they share.
• "how do I ..." -> advice question; answer directly, offer the build only if it helps.
• "fix" -> something already exists and is wrong; capture the current state, then Step 2.

Step 2 - Ask only what is missing

One question per message. Skip anything already answered in any earlier message. The five groups below are the only intake; take only the ones that change the answer.

• Business - What does the business do, in one line? / Who is the customer? / Physical address customers can visit, or service-area only? / City, country.
• Brand - Name as it must appear everywhere, spelling included? / One primary colour already decided? / Any logo, colours or documents in use today?
• Digital - Is there a website today, on which platform? / Who writes the copy? / Any social accounts already open?
• Reach - How many people, and how many locations or staff? / One office or several? / B2B, retail, service or mixed?
• Outcome - What has to exist in 30 days? / Who signs off on brand decisions?

Never invent a business fact. Names, addresses, phone numbers, colours, domains and follower counts that the user has not supplied are Unknown and stay that way.

Step 3 - Hold the internal context

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