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Branding48k · #2435

brand-guidelines-community

Lets your agent access official information about Anthropic's visual identity. It's useful for ensuring the brand is used correctly in materials.

What it does

This tool helps apply Anthropic's official brand identity to your materials. It specifies the correct colors and fonts to ensure everything looks like the official brand.

When to use it

  • ✓When you need to create a document or presentation with the Anthropic brand.
  • ✓To ensure the colors and fonts used in material follow official guidelines.
  • ✓To maintain visual consistency across all Anthropic materials.

Example of what to ask your AI

“Apply Anthropic brand guidelines to this presentation draft.”

Want more? Open the sections below.

How to use

The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.

Skill link

https://github.com/sickn33/agentic-awesome-skills/blob/main/plugins/agentic-awesome-skills-claude/skills/brand-guidelines-community/SKILL.md

Ready-to-paste message

Use this skill to help me: https://github.com/sickn33/agentic-awesome-skills/blob/main/plugins/agentic-awesome-skills-claude/skills/brand-guidelines-community/SKILL.md Read the SKILL.md file at that link and follow its instructions for my task.
How it works

The tool uses the colors and fonts specified in the Anthropic guidelines. If the official fonts aren't available, it will use common fallbacks to ensure the look remains consistent.

Installation

Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.

In the terminal (Claude Code, Codex, Cursor), in your project folder:

npx skills add sickn33/agentic-awesome-skills --skill brand-guidelines-community

Or download just the file:

curl -L https://raw.githubusercontent.com/sickn33/agentic-awesome-skills/main/plugins/agentic-awesome-skills-claude/skills/brand-guidelines-community/SKILL.md -o SKILL.md
Technical content (original SKILL.md)

Original text by the author, straight from GitHub.

Compatibility and maintenance

Compatibility alias of brand-guidelines-anthropic; use that ID for new references when no existing contract requires this one. The full instructions and support files remain local so existing installations continue to work offline. This is one shared procedure, not an additional capability. Preserve the callable ID when an existing manifest or client configuration uses it. Modified in AAS on 2026-09-05; original metadata and license notices are retained.

Anthropic Brand Styling

Overview

Use this bundled Anthropic-specific styling reference only when the user requests that brand. It is a local snapshot, not a live authoritative brand-asset service.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Use Poppins font to headings (24pt and larger)
  • Use Lora font to body text
  • Choose a fallback to Arial/Georgia if custom fonts unavailable
  • Verify readability in the actual exported format

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Use a documented fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Verify exported colors in the destination application

When to Use

Use for an Anthropic-branded artifact explicitly requested by the user. Preserve a different existing brand rather than applying these colors globally. This directory contains instructions and a license, not a styling script or bundled fonts.

Example and prerequisites

For a requested slide, inspect installed fonts, apply the relevant colors in the actual authoring tool and export a preview. If Poppins/Lora are unavailable, disclose the chosen fallback and inspect line wrapping and contrast. Expected result: a reviewable branded draft, not automatic font installation or trademark approval.

Limitations

  • Use this skill only when the task clearly matches the scope described above.
  • Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
  • Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
FAQ

Do I need to install the fonts?

You don't need to install the fonts. The tool uses fonts already on your system. If the official fonts (Poppins and Lora) aren't there, it will use alternatives (Arial and Georgia).

Does the tool apply colors automatically?

The tool provides the exact color values (RGB) and fonts to use. You or the content creation tool will apply these specifications.

What if I ask to use another brand?

This tool is specific to the Anthropic brand. It should not be used to apply other brand identities.

Details

Original description by the author

To access Anthropic's official brand identity and style resources, use this skill.

repo: sickn33/agentic-awesome-skills

Popularity

GitHub stars
48k
Ranking position
#2435
License
MIT
Updated
10/15/2026

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