geo-fundamentals
Helps your agent optimize the generation engine for AIs. This improves how your site appears in search engines like ChatGPT.
What it does
GEO (Generative Engine Optimization) is a set of techniques to get your content cited by AI like ChatGPT and Perplexity. The goal is for the AI to use your information in its answers.
When to use it
- ✓When you want your website or article to be mentioned by AIs.
- ✓When creating content you want to be a reliable source for AIs.
- ✓To improve your content's visibility in AI-driven searches.
Example of what to ask your AI
“I want to optimize my article about vegan cooking so that ChatGPT cites it. How do I do that using GEO?”
Want more? Open the sections below.
How to use
The easiest way: copy the message below and paste it into Claude, ChatGPT, Cursor or any AI. It reads the skill and follows the instructions.
Skill link
Ready-to-paste message
How it works
It works by making your content clearer, with original data, expert quotes, and a structure that's easy for AI to extract information from. It's like preparing a perfect dish for a demanding critic.
Installation
Easiest way: copy the skill link and paste it into Claude, ChatGPT or Cursor asking it to follow the instructions.
In the terminal (Claude Code, Codex, Cursor), in your project folder:
npx skills add sickn33/agentic-awesome-skills --skill geo-fundamentalsOr download just the file:
curl -L https://raw.githubusercontent.com/sickn33/agentic-awesome-skills/main/plugins/agentic-awesome-skills-claude/skills/geo-fundamentals/SKILL.md -o SKILL.mdTechnical content (original SKILL.md)
Original text by the author, straight from GitHub.
GEO Fundamentals
Optimization for AI-powered search engines.
1. What is GEO?
GEO = Generative Engine Optimization
| Goal | Platform |
|---|---|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
SEO vs GEO
| Aspect | SEO | GEO |
|---|---|---|
| Goal | #1 ranking | AI citations |
| Platform | AI engines | |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |
2. AI Engine Landscape
| Engine | Citation Style | Opportunity |
|---|---|---|
| Perplexity | Numbered [1][2] | Highest citation rate |
| ChatGPT | Inline/footnotes | Custom GPTs |
| Claude | Contextual | Long-form content |
| Gemini | Sources section | SEO crossover |
3. RAG Retrieval Factors
How AI engines select content to cite:
| Factor | Weight |
|---|---|
| Semantic relevance | ~40% |
| Keyword match | ~20% |
| Authority signals | ~15% |
| Freshness | ~10% |
| Source diversity | ~15% |
4. Content That Gets Cited
| Element | Why It Works |
|---|---|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
5. GEO Content Checklist
Content Elements
- Question-based titles
- Summary/TL;DR at top
- Original data with sources
- Expert quotes (name, title)
- FAQ section (3-5 Q&A)
- Clear definitions
- "Last updated" timestamp
- Author with credentials
Technical Elements
- Article schema with dates
- Person schema for author
- FAQPage schema
- Fast loading (< 2.5s)
- Clean HTML structure
6. Entity Building
| Action | Purpose |
|---|---|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |
7. AI Crawler Access
Key AI User-Agents
| Crawler | Engine |
|---|---|
| GPTBot | ChatGPT/OpenAI |
| Claude-Web | Claude |
| PerplexityBot | Perplexity |
| Googlebot | Gemini (shared) |
Access Decision
| Strategy | When |
|---|---|
| Allow all | Want AI citations |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |
8. Measurement
| Metric | How to Track |
|---|---|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |
9. Anti-Patterns
| ❌ Don't | ✅ Do |
|---|---|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |
Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.
Script
| Script | Purpose | Command |
|---|---|---|
scripts/geo_checker.py |
GEO audit (AI citation readiness) | python scripts/geo_checker.py <project_path> |
When to Use
This skill is applicable to execute the workflow or actions described in the overview.
Example
User request:
Use @geo-fundamentals for this task: Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
FAQ
What's the difference between SEO and GEO?
SEO focuses on ranking well on Google, while GEO focuses on being cited by AIs like ChatGPT and Claude.
What kind of content do AIs cite the most?
Original statistics, expert quotes, step-by-step guides, clear definitions, and comparison tables.
Do I need to allow AI 'bots' to access my site?
Yes, to be cited, you generally need to allow AI crawlers (like GPTBot and Claude-Web) to access your content.
Details
Original description by the author
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
Popularity
- GitHub stars
- 48k
- Ranking position
- #3105
- License
- MIT
- Updated
- 10/15/2026
Comments
- …
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