Content Cluster Skill

Description

Activate this skill when the user wants to build topical authority around a subject by mapping out a pillar page and its supporting cluster articles. Trigger phrases include: "build a content cluster", "create a topic map", "content pillar strategy", "what should I write about for [topic]", "cluster: [topic]", "generate a content strategy for [niche]".

Input Format

{
  "pillar_topic": "string — the main subject to build authority around",
  "primary_keyword": "string — the keyword the pillar page targets",
  "target_audience": "string — who this content is for",
  "existing_content": ["string — titles of pages/posts already published"],
  "target_keywords": ["string — additional keywords to work into the cluster"],
  "cluster_size": "integer — foundational pages to generate, 5–10, default 10",
  "search_intent_evidence": "string — optional browser/API research",
  "conversion_goal": "string — what the content should move readers to do"
}

For a new website, produce 5–10 foundational pages, defaulting to 10 only when there are at least 10 distinct, defensible search intents. Do not create near-duplicate pages to hit the default. Every page must solve a problem, own a query, and lead to a relevant product or next step.

Output Structure

The skill must always produce output in this exact format:

## Pillar Page

| Field              | Value                                      |
|--------------------|--------------------------------------------|
| Title              | [Pillar page title with primary keyword]   |
| Primary Keyword    | [keyword]                                  |
| Search Intent      | informational / transactional / commercial |
| Target Audience    | [audience]                                 |
| Page Type          | Pillar — comprehensive, high-level guide   |
| Word Count Target  | 2500–4000 words                            |
| AEO Priority       | High — this page anchors the whole cluster |

---

## Cluster Articles

### Priority 1 — Write These First
These articles build the foundation. High search volume, clear intent.

| # | Title                        | Target Keyword       | Intent          | Content Type     | Links To         |
|---|------------------------------|----------------------|-----------------|------------------|------------------|
| 1 | [Article title]              | [keyword]            | informational   | how-to guide     | Pillar Page      |
| 2 | [Article title]              | [keyword]            | informational   | explainer        | Pillar Page      |
| 3 | [Article title]              | [keyword]            | commercial      | comparison       | Pillar Page      |

---

### Priority 2 — Write These Second
These deepen authority. Medium volume, long-tail focus.

| # | Title                        | Target Keyword       | Intent          | Content Type     | Links To         |
|---|------------------------------|----------------------|-----------------|------------------|------------------|
| 4 | [Article title]              | [keyword]            | informational   | listicle         | Art. 1, Pillar   |
| 5 | [Article title]              | [keyword]            | transactional   | case study       | Art. 3, Pillar   |
| 6 | [Article title]              | [keyword]            | informational   | FAQ page         | Art. 1, Art. 2   |

---

### Priority 3 — Write These Last
Long-tail reinforcement. Lower volume, high conversion intent.

| # | Title                        | Target Keyword       | Intent          | Content Type     | Links To         |
|---|------------------------------|----------------------|-----------------|------------------|------------------|
| 7 | [Article title]              | [keyword]            | transactional   | review           | Pillar Page      |
| 8 | [Article title]              | [keyword]            | informational   | glossary         | Art. 2, Art. 4   |

---

## Internal Link Map

Pillar Page
├── Article 1 → links back to Pillar
├── Article 2 → links back to Pillar
├── Article 3 → links back to Pillar, links to Article 1
├── Article 4 → links to Article 1, Pillar
├── Article 5 → links to Article 3, Pillar
├── Article 6 → links to Article 1, Article 2
├── Article 7 → links to Pillar
└── Article 8 → links to Article 2, Article 4

Rule: Every cluster article must link back to the Pillar Page.

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