Supporting material availability

This catalog copy contains the inline guidance below, but does not include the following supporting paths. They are external prerequisites, not bundled files:

• seo/references/eeat-framework.md

Obtain the required material from the declared upstream source, or from a user-provided installation of that source. Resolve each path relative to that installation, inspect its contents, and verify any applicable license and execution prerequisites. Do not run a command or claim a referenced procedure was followed until its required file exists. Do not fabricate the missing scripts or treat an unrelated file with the same name as equivalent. Independent steps fully documented here can proceed within the user’s authorized scope; report any dependent step as unavailable.

Content Quality & E-E-A-T Analysis

When to Use

• Use when auditing content quality, readability, thin content risk, or E-E-A-T signals.
• Use when the user wants a content-focused SEO review rather than a full technical audit.
• Use when checking whether content is structured and trustworthy enough for search and AI citation.

E-E-A-T Framework (updated Sept 2025 QRG)

Read seo/references/eeat-framework.md for full criteria.

Experience (first-hand signals)

• Original research, case studies, before/after results
• Personal anecdotes, process documentation
• Unique data, proprietary insights
• Photos/videos from direct experience

Expertise

• Author credentials, certifications, bio
• Professional background relevant to topic
• Technical depth appropriate for audience
• Accurate, well-sourced claims

Authoritativeness

• External citations, backlinks from authoritative sources
• Brand mentions, industry recognition
• Published in recognized outlets
• Cited by other experts

Trustworthiness

• Contact information, physical address
• Privacy policy, terms of service
• Customer testimonials, reviews
• Date stamps, transparent corrections
• Secure site (HTTPS)

Content Metrics

Word Count Analysis

Compare against page type minimums:

Important: These are topical coverage floors, not targets. Google has confirmed word count is NOT a direct ranking factor. The goal is comprehensive topical coverage; a 500-word page that thoroughly answers the query will outrank a 2,000-word page that doesn't. Use these as guidelines for adequate coverage depth, not rigid requirements.

Readability

• Flesch Reading Ease: target 60-70 for general audience

Note: Flesch Reading Ease is a useful proxy for content accessibility but is NOT a direct Google ranking factor. John Mueller has confirmed Google does not use basic readability scores for ranking. Yoast deprioritized Flesch scores in v19.3. Use readability analysis as a content quality indicator, not as an SEO metric to optimize directly.

• Grade level: match target audience
• Sentence length: average 15-20 words
• Paragraph length: 2-4 sentences

Keyword Optimization

• Primary keyword in title, H1, first 100 words
• Natural density (1-3%)
• Semantic variations present
• No keyword stuffing

Content Structure

• Logical heading hierarchy (H1 -> H2 -> H3)
• Scannable sections with descriptive headings
• Bullet/numbered lists where appropriate
• Table of contents for long-form content

Multimedia

• Relevant images with proper alt text
• Videos where appropriate
• Infographics for complex data
• Charts/graphs for statistics

Internal Linking

• 3-5 relevant internal links per 1000 words
• Descriptive anchor text
• Links to related content
• No orphan pages

External Linking

• Cite authoritative sources
• Open in new tab for user experience
• Reasonable count (not excessive)

AI Content Assessment (Sept 2025 QRG addition)

Google's raters now formally assess whether content appears AI-generated.

Acceptable AI Content

• Demonstrates genuine E-E-A-T
• Provides unique value
• Has human oversight and editing
• Contains original insights

Low-Quality AI Content Markers

• Generic phrasing, lack of specificity
• No original insight
• Repetitive structure across pages
• No author attribution
• Factual inaccuracies

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